ShimlaRed: Where Culture, People, and Passion Drive Our Success

As we are getting ready to enter a new year soon, it’s the right time for us to reflect on ShimlaRed’s incredible past six months’ journey. For us, this year brought a lot of exciting achievements, as we not only embarked on significant milestones but also celebrated heartfelt special occasions as a team. From wellness programs to breaking into international markets, this year has inculcated a deep sense of unity while leading us to growth and innovation.  

Let’s take a look at the key events - from June to November 2024 – that define our people, culture, and work while driving us toward the path of success.   

Work Culture & Celebrations: Fostering Wellness and Unity

We believe in fostering a positive and strong work culture by celebrating special occasions while promoting employee wellness. On 5 June, we marked World Environment Day by taking a small yet meaningful step towards a green future. This day, our team decided to ditch their vehicles and walk to work instead of driving. This small step not only made us think about our carbon footprint but also reminded us to prioritise our health while conserving our planet.

On 21 June, our HR team organised a stress management program for us to commemorate International Yoga Day. The Brahma Kumaris led this special program, encouraging us to practice meditation to reduce everyday work stress. Hence, we all can maintain a healthy work-life balance with ease. 

On 15 August, our team celebrated India’s Independence Day with pride and joy. After flag hoisting and singing the National Anthem, we engaged in interesting group activities to celebrate unity and patriotism.

October was the time for our Annual Diwali Celebration 2024. Celebrating together with joy and gratitude, our whole team danced to the lively beats while cherishing the togetherness that makes ShimlaRed more like a family than just a company.  

ShimlaRed’s Global Expansion

This year also took us to a major turning point in terms of our global expansion, as we proudly entered into the USA and Japan markets with our RTE (ready-to-eat) and RTC (ready-to-cook) food products.

In a short span after attending Gulf Food 2024 in Dubai, we successfully formed strong business partnerships with some of the major food manufacturing clients across the globe. Our exports to the USA and Japan markets are a testament to our dedication and determination to provide the finest ShimlaRed products to various customers worldwide.

Exhibiting ShimlaRed RTE & RTC Products at Global Food Events

In 2024, ShimlaRed exhibited its premium range of Ready-to-Cook (RTC) and Ready-to-Eat (RTE) products, and dips & sauces at various corners of the world. For instance, our sales team showcased our products at World Food India in September. This event was held in New Delhi at Pragati Maidan. At the same time, our international sales team took ShimlaRed’s premium range of food products to Moscow for the World Food Moscow 2024 exhibition.

In October, ShimlaRed proudly participated in the esteemed SIAL Paris exhibition. These food expos not only got us major exposure in the domestic and international markets but also gave us amazing business opportunities. Meanwhile, the positive feedback from the visitors reaffirmed our commitment to food excellence and innovation. 

Looking Ahead: A Bright Future of ShimlaRed in 2025

2025 is coming up with more exciting business opportunities. In the coming year, we plan to extend into new international markets, including Russia, Australia, and the UK. With this, our vision to provide ShimlaRed’s premiumfood products to new global audiences is likely to come to fruition.  

We are now all set to achieve greater milestones in 2025 with the efforts and passion of our team members. Together we can reach new heights while keeping our business partners and customers happy.

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