Why Ready-to-Cook Products are Perfect for Millennials and Gen Z

In our digital world, technology has not only changed the way we communicate but also our lifestyle choices. Keeping up with the evolving needs of consumers, food and beverage (F&B) brands are trying to understand the eating patterns of the younger generation. Exploring the nuances of food consumption behaviour among millennials and Gen-Z, F&B brands can offer advanced culinary experiences to consumers. This way they can offer them the food products that resonate with the preferences of these specific demographics.

Recently, ready-to-cook (RTC) food products have become a preferred choice among millennials and Gen Z, especially among busy professionals. While cooking food has its unique charm, the efficiency and convenience of RTC options make them highly popular among schedule-driven people. If you choose authentic food brands, like ShimlaRed, you can make cooking easier with ready-to-cook products without compromising your nutrition and food quality.

Reasons Why RTC Food Products are Ideal for Millennials and Gen Z

Following are the key benefits of RTC food and reasons why these are the right solutions you need in your busy life:

1. Simplify Cooking

Meal planning is a complicated task in today’s fast-paced era. Therefore, the increasing trend of convenience food has made people’s lives easier with simpler cooking options. For instance, if you choose, ShimlaRed’s RTC tomato puree/paste, ginger garlic paste, or base gravies, almost half of your work is done.

All you need to do is pour these ingredients into a pan and cook delicious meals within a few minutes. The best part is that RTC food solutions reduce the efforts and time required for meal preparation. So, you can easily maintain your healthy eating habits without sacrificing your valuable time.

2. Endless Cooking Options

Using convenient RTC food solutions, you have endless cooking options. For instance, with RTC tomato puree, tomato paste, or ginger garlic paste, you can prepare a variety of Indian and non-Indian cuisine in the comfort of your home.

Besides that, you can use ShimlaRed RTC base gravies, like Bhuna Masala Gravy, White Gravy, Red Gravy, Yellow Gravy, Butter Chicken Gravy, or more to experiment with new flavours and recipes. For example, with RTC white gravy, you can easily prepare Methi Mutter, Paneer Makhani, and other Indian curries.

When it comes to Butter Chicken gravy, it’s not just to prepare delicious Butter Chicken. You can also use it to cook various other dishes, like Paneer Lababdar. Since it consists of all “vegetarian ingredients,” this single gravy can help you prepare a wide range of both vegetarian and non-vegetarian recipes.

3. Healthy Cooking Alternative

RTC products offer you a healthy cooking alternative to junk food. Since ShimlaRed RTC products are free from artificial preservatives and additives, you don’t have to worry about compromising your health or nutrition.

Cooked with traditional recipes and further processed and packed with advanced retort technology, our RTC gravies retain the freshness of each ingredient without requiring any preservatives. Likewise, our purees and pastes maintain the nutritional value of the included ingredients. So, you will get to enjoy wholesome meals at home while prioritising your daily nutrition.

4. Cost-Efficient

If you are using RTC tomato puree/paste or ginger garlic paste, you require a small amount to make a dish. You can store the remaining until next time. It means that a single pack is likely to go a long way. This is how you can save the money that you’d otherwise spend on buying fresh tomatoes every other day from a grocery store.

Since tomato prices are on the rise, it’s best to opt for cost-efficient cooking options, like RTC food products. Hence, it is a smarter choice for your wallet.

5. Time Saving

With our RTC food products, you don’t have to spend hours in the kitchen to cut, chop, or grind various ingredients. Simply use the product from the pack while cooking and prepare various recipes in no time. Whether you go for our pastes, purees or base gravies, all RTC products from our facility are Crafted to Delight while fitting into your busy lifestyle without wasting your precious time.

Conclusion

Ready-to-cook products offer a smart, modern solution for millennials and Gen Z. Meanwhile, these convenience food choices keep up with food quality and nutrition. These food products save your valuable time while offering high-quality ingredients. Hence, they enable you to meet your health goals while reducing food wastage.

Explore our RTC food products to find your perfect kitchen companion to make your life easier. 

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